Monday, May 31, 2010

DCI (indirectly) responds to the "G7"

So to follow-up with this story:

Board meets in Indianapolis, reviews 2010 plans

The 2010-2014 Business Plan, approved by an eight to one vote of the previous board in September 2009, calls for an additional across-the-board increase in corps appearance fees for all World Class corps. The newly-seated board affirmed its commitment to the vision which drove the plan and its acceptance; a focus on increasing participation opportunities, increased engagement with the scholastic music education universe and leadership entrusted to serve all of the corps functioning under the DCI umbrella.

“Our vision for the future of Drum Corps International is one of greater inclusion,” said Mark Arnold, Chairman of Board of Directors. “We strive to create more opportunities for young people to experience the unique attributes of the drum corps lifestyle and to gain important life skills that will serve them well for the rest of their lives.”

These thoughts were echoed by Dan Acheson, DCI Executive Director and Chief Executive Officer. “Over the past several years, many things have come into focus, and we understand better than ever the opportunities we have to make a profound difference in the lives of those who directly participate in the drum corps activity, and in the lives of those who support these outstanding young people. We’re looking forward to embracing these numerous and varied opportunities to enable the organization and all of the member corps to thrive in the fulfillment of our respective missions.”

Additional tactical elements of the plan call for a number of initiatives designed to develop new fans, preserve existing fans and re-establish relationships with “legacy” fans. Tactical execution of this multi-faceted approach to audience growth will center on a series of promotional and engagement programs including the establishment and implementation of "town hall" and "fan roundtable" forums.


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